WordPress is a content management system released in 2003. It has since become a global phenomenon as the most popular CMS on the internet. More than 75 million websites use WordPress today. It has quickly become the first choice for entrepreneurs and companies worldwide to build their websites and share their content.

Starting your journey or launching your website, you should consider using WordPress. As of 2022, there are about 1.3 billion websites on the internet. Out of these, there are presently 708 million sites that operate via WordPress. With over 2 million downloads annually, this number is anticipated to grow exponentially.

Though WordPress development was originally only meant for blogging and online publishing, companies can now adapt WordPress to create various websites.

Let’s understand why so many websites prefer WordPress over other options.

Why is it essential for businesses? 

Many businesses and startups don’t know how great WordPress is or why they should use It for their business. Besides the fact that WordPress is free for all, WordPress is incredible. It’s easier to use, has robust features, and can do almost anything.

There’s a vast WordPress developer community, countless tutorials, guides, videos, ebooks, and even companies or software that support you grow and manage your WordPress website. According to w3techs.com, WordPress is used by 60.3% of all the websites whose content management system is known to them, just 30.2% of all websites. 

Choosing WordPress for company or brand websites is a natural procedure as it provides exceptional value without investing heavily into a paid solution. Since it is spontaneous and easier to use, it also does not need a time commitment to training.

By installing and operating WordPress, your business can reach a quality online existence to rival big businesses. With a vast assortment of themes, plugins, and support, you can achieve your goals in more innovative ways.

Suppose having 30% of all websites on the web powered by WordPress wasn’t testimonial enough, and you are still asking yourself why to use WordPress. In that case, you should know that it also powers the websites of some of the world’s biggest brands, including TechCrunch, MTV,Sweden.se, Microsoft, Facebook News and Vogue.

Why use a WordPress Website? 

Content

At the core of every well-executed, repeatable content design is a blog. But your blog isn’t worth anything if you and your team can’t quickly publish and rework articles in the backend.

Fortunately, WordPress started as a free publishing medium emphasizing editorial management and user-friendly dashboards. Today, this user-centric practice remains, which means no coding skills or knowledge necessary!

The Best Part: Ease of use. If you can improve a Microsoft Word document, you can make and edit content in WordPress.

Open Source Code

According to HowStuffWorks, software developers think open-source platforms can evolve as more valuable and error-free in the long term. Due to this, developers can modify and build off the original code. WordPress is an open-source forum, meaning the original code can be redistributed and modified.

The open-source software is also unrestricted and non-proprietary. Instead of a single team, WordPress is funded and advanced by a robust society of thousands of CMS developers.

The Best Part: Open source signifies excellent safety, customization, flexibility, space, and overall elevated quality development with less associated costs. You can change and distribute its code without any associated licensing fees. You’ll have full ownership of using the software that forces your website.

Multimedia

WordPress is created for more than just text-heavy blog posts. The medium also makes it easy to import and organize multimedia like photos, videos, and graphics for webpages, blog posts, landing pages, and whatever else you may have on your website.

The Best Part: Again, no coding knowledge is required. You can independently add or revise your content whenever needed.

Plugins

WordPress has a plugin to get you what you require for those who need an advanced functionality — like shopping carts for eCommerce websites or social media feeds.

When publicizing this article, WordPress currently offers CMS’s largest selection of plugins (55,000+!). As open-source evolves, it continues to grow, and so will the number of plugins.

The Best Part: You can realistically build the website of your dreams with the number and quality of available plugins.

SEO Friendly

Another technical benefit to WordPress is that it’s SEO-friendly out of the box. This is a strong selling point in the context of business sites with potentially vast amounts of content. At the same time, you may need to set up a plugin to create on-page SEO a little easier. WordPress inherently functions well in this aspect.

The Best Part: With SEO, the most valuable practices already executed, this drastically reduces the time you spend thinking about meta tags, keywords, and other ways you require to optimize your website to rank in search engines.

 Affordability

WordPress is technically free, but you’ll be required to purchase hosting and plugins to get the full functionality you need.

However, WordPress is a la carte — you’ll only be required to spend for what you need. Other CMS mediums offer loads, usually with a high monthly expense tag.

The Best Part: In terms of price, WordPress is feasible for pretty much any company. You only settle for what you need, and it’s significantly more reasonable than many other CMS options (and way more useful, too!).

Customization

WordPress is prepared to go right out of the box, which non-techies love, but it also helps further customization.

WordPress may have begun as a blogging platform. Still, today you can devise and develop refined websites entirely on the WordPress CMS. Beyond font types and sizes, shades, and website backdrops, WordPress lends itself to progressive users, too.

The Best Part: It can be made on the WordPress CMS platform if you desire it.

Support

Not every CMS is unrestricted and comfortable to use. With some CMS platforms, you may frequently call your developer (and pay them) to execute even the simplest tasks. Or, you may not have the time to guide the complex system, leaving your content frozen in time and plunging your rankings.

Technical support, guidance, and anything you may need for your website is only a quick Google search away. But WordPress assists you with a prolific society of developers who have seen almost everything. There are also extensive support resources, support platforms, YouTube instructional videotapes, and WordPress.tv to support you whenever you require them.

The Best Part: Once your website is created, you can manage to create, edit, and update content. But if you run into difficulties or you have a complex request. In that case, you’re assured of finding someone who can manage your development, maintenance, and support via the forums.

How to choose between wordpress.org and wordpress.com? 

The difference between WordPress.com and WordPress.org depends on who is hosting your website.

You host your website or blog on WordPress.org, through a third-party hosting provider. You must also download your WordPress software, buy a domain name on a third-party site, and manage your server. It’s a much more hands-on experience than WordPress.com.

WordPress.com offers to host your website for you. You are not required to install any software or manage a server. If you pick WordPress.com, your website’s URL will look like this: www.mywebsite.wordpress.com. However, you can also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com).

Successful Startups using WordPress 

Kokoon

According to their website, Kokoon offers the world’s first ‘sleep sensing headphones. Having already raised 2 million and sold 10,000 on Kickstarter, we can expect to see more of Kokoon in the future.

Primal Pantry 

This clean eating startup launched in 2014, a finalist for the Export Business of the Year award: “Today, the range has expanded to five flavours and three high protein bars, selling through Ocado, Waitrose, Tesco, Sainsbury’s, Holland & Barrett, Planet Organic, and Wholefoods in the UK and international distributors to 28 countries worldwide.”

Litmos Heroes 

Litmos Heroes are saving the world from ‘boring e-learning videos’. Dubbed the ‘Netflix of learning’, Litmos Heroes has over 300 customers across the UK, US and Australia. Litmos Heroes were estimated to make a 2mil profit in 2017!

Candy Kittens  

Candy Kittens, a WooCommerce-based WordPress business, was started by Made In Chelsea star Jaime Laing alongside friend and business partner Edward Williams. This celebrity-led, gourmet confectionery brand is trying to ‘reinvent the confectionary market’ with gluten-free ‘tongue-tingling sweets’. According to Startups.co.uk: “Candy Kittens achieved a sweet £1.3m revenue for 2016 and £400,000 profit. It is already on track to more than the double turnover in 2017.”

Tips and Tricks 

There are several WordPress tips and tricks to make your website as impactful and user-friendly as possible — we’ve listed some below to help you do just that.

• Make a custom homepage for your website, giving your brand or business a look distinct from others. 
• Install google analytics in WordPress to know where your users are coming from. It would help you with marketing tactics. 
• Password Protect your WordPress Admin Directory. Admin Directory is where all your administrative data and tasks related to the website are managed. Securing it is a necessary precaution. 
• Use dashes when naming your files in WordPress. Google looks at underscores as joiners, meaning your file will look like one significant word. 
• Back up your website regularly, so if you ever lose access or have technical problems, you have everything you need to fix your content thoroughly.

Conclusion 

WordPress is at an intriguing point in its history. It’s long since outgrown its blogging roots (though it’s still an excellent blogging solution). It has quietly captured a staggering amount of overall online traffic. Several factors are now converging to the enterprise as the next main driver in continued WordPress expansion. We hope that this article will help you kickstart and make your very own WordPress website.